Getting remarketing setup as we spelled out in the SUMO article is a no-brainer. Every eCommerce company should consider YouTube remarketing. Once you get your feet wet with YouTube and once you have a video that converts it’s time to go top-of-funnel.
Why should you consider YouTube for prospecting traffic? The opportunities to scale are huge. And it’s still very affordable. We have clients driving sales for CPAs under $20 at scale.