7 Tips For Creating Killer YouTube Ads
Getting the right YouTube campaign structure is crucial. Choosing the right campaign types, audience targeting, budgets, bids and more is all critical for success. But so, is having a great video. If you do everything else well, but your video doesn’t strike a chord with your audience, you’re sunk.
We know what it takes to create a YouTube ad. The 7 Tips above will help get you started on the path to success.
Maybe you read our YouTube remarketing article on SUMO but are wondering “Would YouTube would also work for prospecting?” It is great for prospecting and awareness...glad you asked. We are running YouTube as a top-of-funnel traffic source for many of our larger clients with impressive results. For many, the results are similar to what Facebook was generating a few years ago when it was less expensive.

How To Scale Your eCommerce Business With YouTube
Getting remarketing setup as we spelled out in the SUMO article is a no-brainer. Every eCommerce company should consider YouTube remarketing. Once you get your feet wet with YouTube and once you have a video that converts it’s time to go top-of-funnel.

Why should you consider YouTube for prospecting traffic? The opportunities to scale are huge. And it’s still very affordable. We have clients driving sales for CPAs under $20 at scale.
What It Takes To Go Top of Funnel On YouTube
  • A video that sells: your video should strike a chord with our audience and motivate them to take action. Review the 7 killer tips above. 
  •  Proper campaign structure: Your campaign structure should leverages the latest from Google/YouTube. 
  •  A landing page that converts: Your video’s job is to make someone say “maybe” and then click to find out more. It’s up to your landing page to either close the sale or get prospects to take the next step.  
  •  Remarketing campaigns: Even the best video and landing page combo will only convert a few out of every 100 visitors. Getting the right remarketing structure in place can help you close more sales!
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In Addition To YouTube, I'd Also Like To Discuss:
Google Ads (Search, Shopping, Display)
Amazon Ads (Seller and/or Vendor Central)
Facebook Remarketing
Search Engine Optimization (SEO)
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Google Ads (Search, Shopping, Display or YouTube)
Amazon Ads (Seller and/or Vendor Central)
Facebook/Instagram Ads
Search Engine Optimization (SEO)
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About Brett Curry

Brett Curry is the CEO of OMG Commerce and host of the eCommerce Evolution podcast. He built his first marketing agency in 2003 and now now leads a team of SEM and SEO professionals serving the e-commerce community. When Brett isn't being a husband and father to his wife and 8 kids, you'll likely see him speaking at top industry events or see his articles on industry websites.

About Brett Curry

Brett Curry is the CEO of OMG Commerce and host of the eCommerce Evolution podcast. He built his first marketing agency in 2003 and now now leads a team of SEM and SEO professionals serving the e-commerce community. When Brett isn't being a husband and father to his wife and 8 kids, you'll likely see him speaking at top industry events or see his articles on industry websites.
Here's What People Are Saying
 I have been using OMG for several years now and it has been a great experience. I have used them for Google Ad management, SEO and Amazon Ad management. My experience is that they are very honest and clear upfront with what they can achieve and work hard to accomplish that. They are very knowledgeable in these areas and are always looking for new ways to reach your customers.
Scott Chastain - CEO Everfan
I've been doing internet marketing for almost a decade and made multi-multi-millions with my e-commerce brands, and I used OMG to help me scale to the next level. I'm very impressed by the systems and strategies they employed to scale my Google Shopping, Search, Display, and Youtube Remarketing campaigns. 
Charles Crawford - Genius Marketer
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Are You Working The Full Funnel?
Brett Curry's forward thinking and expertise in Google Shopping got OMG Commerce on the map.  OMG offers a full funnel approach including Search, Shopping, Display, YouTube & Remarketing.  Schedule your free strategy session and let's see if we might be a good mutual fit.
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